Here is a great presentation on the marketing of food by Dr. Yoni Freedhoff at the University of Ottawa. It is true that the nutritional claims made in food advertisements with a little effort can be proven; however, stretching the truth in this way is still morally highly questionable and terribly misleading for consumers. Since I have written a paper on the topic, I also know that especially children are highly receptive to food advertising and bring early food habits into adulthood. Yet, a lot of food advertising is targeting children and parents. It’s only 13 minutes long, so have a look and see what you think!

He also writes the blog Weighty Matters