A Great Ad for an American Fast Food Chain

A friend of mine sent me this video the other day. It’s an add for Chipotle, a Mexican-style fast food chain here in the U.S. that serves food made from sustainably produced ingredients, including locally and organically produced meat and vegetables, etc. The ad is really good, though sadly enough, I think the first part on industrialized meat production provides a more accurate picture of the food industry than the second part with a small-scale farmer does of Chipotle’s supply chains. Nevertheless, kudos to anyone in the industry who tries to develop alternative, more sustainable models.

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